Enterprise☆Hour - Episode 10

Would you include a Jingle or an eBook in the plan?

• • Ekemini Joseph
    

    Hello,
  • I am the founder of InkCraft Media is an advertising agency.
  • We help brands and individuals pass their messages across to their target audience via radio. We script, engage in voice-overs, package and help send to radio stations of choice. We are not a radio station but we work hand in hand with radio stations for the benefit of our client.
  • 

    2:54am
    

    Ade O-Rims
    

    Hello
  • Should an entrepreneur consider budgeting for a radio or TV jingle at this day and age?
  • 

    2:56am
    

    Ekemini Joseph
    

    It depends on how serious the person is toward his or her business.
• 

  2:57am
  

  Ade O-Rims
  

  Really? Is this about seriousness or affordability and relevance?
• 

  3:13am
  

  Ekemini Joseph
  

  All of that combined. There is no business that is not radio friendly. Advertising has it climes. Let me break it down: If you advertise only on social media (which I believe is not wrong), what happens to the whole lot of your other target audience that are not social media friendly? With reference to the cost, I think radio is cost effective. You pay based on the length and these charges comes in different tariff. And relevance, many people think radio and TV is very traditional. Old school. :-D. Well, these traditional medium of mass media are not stuck on what they are. They evolve daily, internet radio, podcast, terrestrial TV is going digital. This is happening fully next year in Nigeria. I think every entrepreneur should budget radio advertising in their yearly plan.
• • 

    4:09am
    

    Ade O-Rims
    

    You promised to support startup entrepreneurs in exchange for brand recognition.
    
  • How do you intend to achieve this?
  • 

    4:14am
    

    Ekemini Joseph
    

    I promised? Well, all my stay in running Inkcraft Media, I have been working with SMEs and Startups. I will love to help them by creating a radio (offline and online radio) advertising campaign plan for them and work with them to achieve their needs.
    
  • 

    4:18am
    

    Ade O-Rims
    

    
    

    Thank you. I'll be looking forward to continue our chat at 8 pm Nigeria time.

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