Launching a High Level Product? Do’s and Don’ts

DON’T BUILD ANYTHING YET!

• Define it first
• Express it from the customer’s perspective, not yours
• Talk about benefits, not features
• Don’t drown them in detail
• Make it visual
• Don’t mention price! It’s way too early.
• It is a living document – test, validate, iterate
• One way to do it: build a product brochure or mock-up