Cult Branding

Ever heard of this term  "Cult Branding"?

According to Bolivar J. Bueno It is a sort of branding whereby the company commands fanatical loyalty from it's customers.

For example, Some customers tends to choose Apple's products exclusively

While non-customers most likely wish they could buy these products too.

And why is this if I may ask?

It is certainly not because Apple products are cheap, flawless or infallible!

Why then?

The secret to this is something your business too can offer your customers.

It's something so compelling, irresistible, that Apple and other huge companies

In various industries such as IKEA, Harley bikes and others use.

It is called the "power of cult branding".

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