• Harm or injure their customers either physically or mentally 
• Manipulate, hurt, exploits or brainwash their customers 
• Shut out everyone who doesn't fit a specific set of criteria 

However Benign cult;

• Welcome anyone who wants to belong.✅
• Has no price on admission.✅
• Encourages any simply enthusiastic enough to join.
• Have accountable leaders to the brand whom value the feedback of their customers✅

*******
Source: Bolivar J Bueno

You have to let go of the Merchant Mind-set !

That s an exclusive focus on the short term bottom-line i.e.

An operation which too tightly focused on generating the next transaction.

Sun Tzu said "if a battle cannot be won, Do not fight it".

Are you battling for the next transaction you may win each day,

And in the end lose everything.

On the other hand, If you are battling to be great

You must believe In customer loyalty...

• Which Is not a myth nor Lie
• It is very achievable and attainable
• Offer intangible benefits that exceeds price, selection and location
• Building relationships with your customers

Never, ever, ever....

1. Do whatever it takes to squeeze one more sale out of your customers 
2. Neither should you believe that low price means lowered quality 
3. Consider customer service and support as an expensive endeavour

*******
Source: Bolivar J Bueno

Are you learning something new? Follow I Like I Share I Comment

Have you got repeat customers who offer good ratings, reviews, or testimonials?

If yes, then its a good place to be.

To enjoy more of these benefits,

Your business need to have significant competitive advantages:

The unique attribute that allows an organization to outperform its competitors.

This can be gained by offering clients better and greater value.

Remember, cult brands are what customers...

• Buy automatically
• Tend to do more business frequently with such brands
• Encourage Word of Mouth referrals between their friends and family

*******
Source: Bolivar J Bueno

Ever heard of this term  "Cult Branding"?

According to Bolivar J. Bueno It is a sort of branding whereby the company commands fanatical loyalty from it's customers.

For example, Some customers tends to choose Apple's products exclusively

While non-customers most likely wish they could buy these products too.

And why is this if I may ask?

It is certainly not because Apple products are cheap, flawless or infallible!

Why then?

The secret to this is something your business too can offer your customers.

It's something so compelling, irresistible, that Apple and other huge companies

In various industries such as IKEA, Harley bikes and others use.

It is called the "power of cult branding".

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As we share insights on what this book has to offer.

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