Cultism Is Scary, Branding Isn't 😂
The mere mention of the word cult is enough to give us a scare. 😔
The fear is not uncalled for as it is indeed true that we have more than one reason to be suspicious of the word. However today we can differentiate between a benign and destructive cult.
As entrepreneurs that would love to be great
It is always advisable to go..
Be Benign with your cult brand.
Rick Ross describes a benign cult as any group of people that are intensely devoted to a person, place, thing or even products!
But where the relationship between cult brand is harmless.
Entrepreneurs interested in creating a benign brand should note that...
Benign cults do not;
- Harm or injure their customers either physically or mentally
- Manipulate, hurt, exploits or brainwash their customers
- Shut out everyone who doesn't fit a specific set of criteria
- Welcome anyone who wants to belong.✅
- Has no price on admission.✅
- Encourages any simply enthusiastic enough to join.
- Have accountable leaders to the brand whom value the feedback of their customers✅
How have you been running your business before now?
A good review of this would help you know where you stand and how you want to be perceived by your customers.
To learn more, Follow I Like I Share I Comment 😍
To learn more, Follow I Like I Share I Comment 😍
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Source: Bolivar J Bueno
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