It takes courage, vision and dedication in order to successfully change how your business operate.
Cult brand is born when a group of individuals rally round a brand's lifestyle.
This happens when people feel bound to a brand because they feel it has become part of their identity
The customers are drawn together by a set of complex psychological factors that has been tagged participation mystique.
Is the customer identity is tied to your brand?
It is a powerful psychological force that allows the customer express a deeper part of their self.
So the price might have little to do with them buying the products.
This type of brands are successful because they allow;
Customers be who they want to be and not the person they are forced to be.
Cult brands provide a route to self- expression
That feels natural and Intuitive to their brand lovers.
It breeds a sense of belonging which is a core social need of humans.
Source: Bolivar J Bueno
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